The Challenge

Because of our Client’s penchant for exploring acquisition opportunities—particularly during the COVID-19 pandemic—Broadleaf was tasked with keeping pace with an exceptionally high volume of requisitions. Their inefficient hiring processes proved challenging when trying to source, interview, and onboard candidates within tight hiring windows.

• As the organization expanded its coast-to coast presence, challenges ensued when filling roles in remote locations.
• When recruiting and hiring full staffs of hotel workers, our team directly sourced for difficult and hard-to-fill roles such as maintenance technicians.
• Our Client added a new shared services center that needed to be built from the ground up.

The Solution

To optimize our recruiting efforts, Broadleaf designed and implemented our customized RPO solution within a three-week timeframe. In the current iteration of our program, we leverage a team that consists of the following resources:

• Senior Director of Client Delivery
• Manager of Client Delivery
• Up to 10 RPO Recruiters
• RPO Coordinator
• RPO Sourcing Specialists

With access to extensive recruiting resources, Broadleaf’s flexibility and adaptability were critical in effectively supporting our Client’s high volume of requisitions. We utilized several creative recruitment strategies—including video job descriptions and texting campaigns—to connect with a broader candidate audience. Our team also found success when utilizing campaigns through job boards like Indeed and LinkedIn to target additional job seekers. Moreover, we designed a real-time recruiting dashboard within Microsoft Power BI, which integrated data from Broadleaf’s Avature CRM and our Client’s Workday system.

The Conclusion

Since kicking off this large-scale RPO project, Broadleaf has filled over 450 positions to support our Client’s corporate and hotel roles. As our Client has continued purchasing additional properties nationwide, our program team has remained flexible and nimble to keep pace with hiring demands and adequately staff these hotel acquisitions.

Much of Broadleaf’s program’s success can be attributed to the sense of trust and transparency that was developed with our Client. By working hand-in-hand with many of the organization’s primary TA and HR stakeholders, Broadleaf has been able to deliver results that are both efficient and cost-effective.

“Broadleaf is the best partner that I’ve
ever worked with in my career.”

To summarize, our flexible RPO solutions achieved the following results:

• Generated nearly 31,000 prospects
• Phone screened more than 7,400 candidates
• Conducted over 1,500 interviews
• Filled close to 600 positions
• Lessened our Client’s interview-to-offer ratio from 8:1 to 4:1